How To Get A Mountain Bike Sponsor

There is a lot of interest in mountain biking these days. It is not surprising that there are many companies that want to sponsor cyclists. But it can be hard to get sponsorship for a cyclist. This article will give you some tips on how to get a mountain bike sponsor.

The first tip for getting a mountain bike sponsor is to be professional about it. This means being polite and persistent, but not pushy or demanding. You should also write down the details of your contact with the company so you can remember what they said and when they said it.

How do you get sponsored by a cycling company?

Make up a creative riding resume. Ride by the shop and give us your resume. Shop in our store and buy our stuff. We are usually around at events and competitions. Be nice to animals. Be nice to people. Don’t swear. Don’t litter.^[1]

How do you get your first sponsor?

Research potential sponsors. Look at your existing supporters. Tell your organization’s story. Provide sponsor incentives. Reach out to established companies. Use data to legitimize your pitch. Find the right contact. Build a connection over time. Follow up.^[2]

How do you get sponsors for a cycling team?

What can you do to add value for your sponsors? Start an interesting blog and contribute to other blogs, get lots of twitter followers, help your local cycling club, host group rides, be active in the cycling community, set a good example and the best cyclist you can be.^[3]

How much does it cost to sponsor a cycling team?

Rider salaries — for top riders, anyway — increased to stratospheric levels. Budgets, and therefore sponsorship costs, increased still further. Ultimately, bike-sponsor fees soared to the current range of €3.2-4.5 million (USD$3.4-4.8m), more than triple what they had been 20 years before.^[4]

What is grassroots sponsorship?

Grassroots sponsorship focuses on a local or regional market and although sponsors may reach fewer consumers at these sport events, the return on investment can be much greater (Brenner, 2003; Lefton, 2004; Nethery, 2004; Stotlar, 2005; Warfield, 2004).^[5]

How do I budget my mountain bike?

Needs vs. wants. Use what you have. When you do buy things, get the best. Maintain your own bike. Utilize the local bike shop. Minimize other hidden costs. Be a bike friend, have bike friends. Catch things in the net.^[6]

What are the 4 types of sponsorship?

Financial Sponsors. Most discussions of sponsorships focus on financial sponsors. Media Sponsors. Media sponsors are financial sponsors that secure advertising for an event. In-Kind Sponsors. Promotional Partnerships.^[7]

What are good companies to ask for sponsorship?

Banks. According to the corporate sponsorship list, Wells Fargo was named the top sponsor with a sponsorship rate of 2.89 percent. Hotels. Grocery Chains. Insurance Companies. Food Brands. Beer Brands. Major Retailers. Airlines.^[8]

What does a sponsor get in return?

Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers.^[9]

Why do companies sponsor cycling teams?

With a cycling team, you’re buying the team competing on television for the bulk of the program, a program that’s actually paid for by the brands buying ads during the commercial breaks. Sponsors of teams usurp those ad buys because they’re woven into the stories of the athletes and the race itself.^[10]

What are the Tour de France sponsors?

BMC (AG2R Citroen Team). Cannondale (EF Education-EasyPost). Canyon (Alpecin-Deceuninck, Movistar Team, Team Arkéa-Samsic). Cervélo (Jumbo-Visma). Colnago (UAE Team Emirates). Cube (Intermarché-Wanty-Gobert Matériaux). De Rosa (Cofidis). Factor (Israel-Premier Tech).^[11]

How do bike teams make money?

The team will make a small amount of money from race prize winnings but in the net aggregate a cycling team is just one big marketing expense. The sponsors are paying for the team as advertising; it is not an investment that seeks to make money at all rather it is booked by the sponsors as pure marketing expense.^[12]